Our product distribution strategy involves putting our clients first. Within this procedure, we support and move forward with implementing a defining market coverage which is intensive, selective, and includes exclusive distribution for our client retailers.
Our Strategy
Description
Product Types
Our Intensive
Aims for mass market penetration involves placing the products we have in as many outlets as possible. This certainly includes low-cost, routine purchase items (e.g., soft drinks, snacks, toothpaste).
Vending Machines, Supermarkets, Convenience Stores, Gas Stations.
Other selective uses we support, and implement are providing a limited number of chosen intermediaries based on specific criteria (e.g., quality of service, store image). Moderately priced items, "limited purchase" goods (e.g., electronics, high-end clothing, cosmetics). This includes specialty stores, specific department stores, and select online retailers.
In some cases, we offer exclusive grants which allow a single distributor or retailer the sole right to sell the product we provide within a specific geographic area or market. Luxury or highly specialized, expensive items where exclusivity enhances brand image (e.g., luxury cars, high-end designer goods). Manufacturer-owned stores, single authorized dealerships, exclusive boutiques.
Our Main Channels of Distribution
Many of our chosen strategies are implemented through specific channels, which include some of the following:
We are independent product distributors who provide and support manufacturers by bringing their products to market through our network of specific client retailers. Our research indicates this approach broadens the market reach and optimizes logistics.
In the cases where we purchase through wholesale manufacturers, we purchase their products in bulk from them and sell directly to our client retailers at a discount.
In some cases, we provide products to retailers after purchasing them from wholesalers or manufacturers and also sell them directly to the final consumer (e.g., supermarkets, department stores, online marketplaces, our company website and other websites).
We also provide a channel for Agents and Brokers. We facilitate sales between the manufacturers and our buyers but do not take ownership of the goods, earning commissions instead while having them delivered to our clients.
We support Hybrid/Dual Channels as well. We know that many businesses would like to use a combination of direct and indirect channels to maximize reach and market presence for their own success.
Key Factors for Choosing Our Strategy
We realize and support optimal distribution strategies that depends on several factors.
This includes product type, and many times we know that routine, low-cost items generally require more intensive distribution, while luxury items benefit from exclusive distribution.
As far as target markets go, we totally realize understanding where and how customers prefer to buy specific products which in many cases is crucial.
We know through intensive research that brand image and control involve direct or exclusive marketing offers. This allows more control over how the product is presented and sold to the consumer.
When it comes to costs and profit margins, direct distribution made available from us can increase margins for the retailers because many times other costs require investment in logistics and infrastructure (e.g. warehousing, shipping) of which we absorb, without increasing cost in the product.
Finally, with the competition going on out there, we realize many strategies our competitors use can have a negative influence in the choices our clients, the business or retail owner makes. So that is why we encourage you to check with us before your final decision of who to buy from. In many cases, we may be able to match their prices and offer you our superior services to put you first so we can help you be the most successful!